This week on Xero Gravity, Rand Fishkin, SEO wizard and founder of Moz, talks about the importance of optimizing your website and how it’s changing with social and mobile.
Rand was once a small business owner himself. When Moz first got started, it took shape in the form of a “passion project” blog called SEO Moz – dishing on the latest SEO tips. Since then, Moz has grown to become one of the top resources for SEO education. Moz is also a leading inbound marketing and marketing analytics software provider.
“So many businesses and organizations relied on search traffic. On whether they could be found in search engines and whether they came up high in the rankings, as to whether they could be successful on the web. And if they couldn’t show up, if they didn’t rank highly, they were going to flounder and die while their competition thrived.”